In my work I try to be clean and simple. I believe in keeping a limited color palette to work with, because it causes you to find design innovative solutions. I am a firm believer in the idea that if a design does not work in black and white, it does not work. This generally draws me towards working with a monochromatic palette. I believe this singularity brings clarity in my work, and keeps it focused, working around one moment in time, one ideal, and one emotion.